FAQ

DIGITAL&COMMUNICATIONS

WHAT IS CONSCIOUS MARKETING?

Conscious Marketing is a values-driven approach to digital marketing that goes beyond traditional advertising. It integrates ethical practices, sustainability, and purpose-led storytelling to build meaningful, long-term relationships with your audience. We coined this approach to reflect a future where brands grow by serving both people and the planet.

HOW IS YOUR AGENCY DIFFERENT FROM OTHER DIGITAL MARKETING COMPANIES?

We combine cutting-edge digital strategies with a purpose-driven mindset. While many agencies focus purely on performance, we balance results with integrity, sustainability, and human connection—offering a unique blend of creative production, analytics, and community-building rooted in Conscious Marketing principles.

DO YOU WORK WITH BUSINESSES OUTSIDE OF SUSTAINABILITY OR SOCIAL IMPACT?

Absolutely. While we specialize in supporting purpose-driven brands, we work with a wide range of industries—especially those ready to align their marketing with deeper values and a more mindful digital presence.

WHAT SERVICES DO YOU OFFER UNDER CONSCIOUS MARKETING?

We offer a comprehensive suite, including:
– Educational content strategy
– Ethical brand storytelling
– Community-focused campaigns
– Purpose-aligned funnel optimization
– Sustainable branding & UX

DO YOU OFFER COMPLETE MARKETING STRATEGIES OR INDIVIDUAL SERVICES?

Both! We can serve as your full-service marketing partner or support specific areas like email marketing, PPC, or influencer campaigns. We tailor each project to your needs and growth phase.

WHAT PLATFORMS AND TOOLS DO YOU USE?

We use industry-leading tools like:
– CMS: WordPress, Webflow
– CRM/Automation: HubSpot, ActiveCampaign, MailChimp
– Analytics: Google Analytics, Hotjar, and AI-driven platforms
– Ad Platforms: Meta, Google Ads, LinkedIn, TikTok
– Creative: Adobe Suite, Figma, Canva

CAN YOU REDESIGN OUR WEBSITE WITH ETHICAL UX PRINCIPLES?

Yes. We specialize in creating high-performing, accessible websites that respect users’ privacy and promote inclusivity. Our design philosophy centres on clarity, performance, and purpose.

WHAT KIND OF ANALYTICS OR TRACKING DO YOU OFFER?

We use AI-enhanced analytics tools to deliver insights into user behavior, engagement, and funnel performance. Our approach ensures transparency and actionable reporting that fuels continuous improvement—without compromising user trust.

WHAT IS ETHICAL UX?

Ethical UX is a user-centered design approach that prioritizes clarity, accessibility, transparency, and respect. It avoids manipulative tactics and ensures inclusive, values-aligned digital experiences. The goal isn't just conversion—but trust, empowerment, and long-term engagement.

HOW DO WE GET STARTED?

Start by booking a free discovery call. We’ll get to know your brand, understand your goals, and outline how our Conscious Marketing approach can support your growth.

DO YOU OFFER ONGOING SUPPORT OR ONE-TIME CAMPAIGNS?

Both. Whether you need a one-time campaign launch or an ongoing partnership, we offer flexible engagement models that fit your workflow and internal capacity.

CINEMATOGRAPHY

CAN YOU OPERATE AT NIGHT?

Yes, we have a night waiver which allows operations at night. Traditionally operations are limited to daylight-only operations, or civil twilight (30 minutes before official sunrise to 30 minutes after official sunset, local time) with appropriate anti-collision lighting.

ARE VISUAL OBSERVERS REQUIRED?

May use visual observer (VO) but not required unless during night operations or in special circumstances where additional support is needed.

HOW FAR CAN YOU FLY?

Visual line-of-sight (VLOS) only; the unmanned aircraft must remain within VLOS of the remote pilot in command and the person manipulating the flight controls of the small UAS. Alternatively, the unmanned aircraft must remain within VLOS of the visual observer. At all times the small unmanned aircraft must remain close enough to the remote pilot in command and the person manipulating the flight controls of the small UAS for those people to be capable of seeing the aircraft with vision unaided by any device other than corrective lenses.

ARE EXTERNAL PAYLOADS ALLOWED?

External load operations are allowed if the object being carried by the unmanned aircraft is securely attached and does not adversely affect the flight characteristics or controllability of the aircraft.

CAN YOU FLY FROM A MOVING VEHICLE?

yes, but only operation is over a sparsely populated area.

CAN YOU FLY indoors

Yes we can, each situation is evaluated on a case by case scenario. We look at the complexity, type of shots and environmental factors of each location to make sure it can be done safely.